Client, District

Logo design, spread design

Illustrator, Photoshop, InDesign

District is an editorially independent, student-run newspaper for the Savannah College of Art and Design. It’s award-winning online articles and print publication reflect the student voice of SCAD through curated art and word.

The goal of this project was to design a logo and bespoke visual identity system across District’s digital and print media. This effort was made in response to a necessity for consistent branding across digital and pint media well as a part of announcing District’s first e-magazine publication, District: In Bloom.

The District logo mark is an homage to the ever-present landmarker next to student housing, the Savannah Bridge, with insect anatomy resembling SCAD’s mascot, the bumblebee. The new logo had to complement the typographic logo established by then-current directors of District and sustainable for future leadership re-brands.

Symbolism of the logo reflects the documentation photography and art utilized in District’s student media to depict student-life. This new approach brought an evolving identity that current students would find nostalgic and new students would easily recognize and could see their work being displayed on all platforms.

District in Bloom

Read it here ︎︎︎

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